The rapid development of the digital world has made content one of the key elements in corporate communication. Content now plays an important role not only as a medium of information, but also in building image, maintaining reputation, and strengthening engagement with internal and external audiences.

Last Wednesday (September 24), Corporate Communication Manager Mr. Tarsisius Bisma conducted an internal technical training session titled “Digital Content Playbook for Corporate Communication.” The event was attended by the Corporate Communication division team and representatives from several other divisions.

This training was not just about theory but also practical application. Let’s leverage the knowledge shared to create more strategic, engaging content that aligns with the company’s identity.